# Product concepts

### Shipper Database

The Shipper Database is the foundation that powers the entire Shipper CRM product experience. Our database contains 51,000+ researched shippers, all at your fingertips. 

<figure><img src="https://2457778745-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fk3Ygrw9nnEv4SqageXBu%2Fuploads%2F3JKn2W1O5mLiRu219JkX%2FparentCo2_doc.png?alt=media&#x26;token=197786e5-42bc-4161-9741-38ba565bc661" alt=""><figcaption><p>A parent company has locations and contacts</p></figcaption></figure>

Our Shipper Database provides a few key benefits to our users:

1. **Save thousands of hours on research**: We've already done the research for you so you can spend your time cultivating relationships and expanding your business
2. **Eliminate stale data**: Our shipper database is regularly maintained & updated with the best information
3. **Gain an edge on competition**: Study prospects faster and differentiate yourself by understanding prospects needs

### Magic Map

The Magic Map is a revolutionary search engine for finding your ideal shippers fast. It is built on top of our US Shipper database, and makes identifying the right prospects incredibly easy.

<figure><img src="https://2457778745-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fk3Ygrw9nnEv4SqageXBu%2Fuploads%2F1H90gPLnaxf68g1yPxMi%2FmagicMap_doc.png?alt=media&#x26;token=e81cdcd3-7968-4f9b-84ca-ad909c29fa70" alt=""><figcaption><p>The Magic Map is the easiest way to search for shippers</p></figcaption></figure>

Some of the key benefits of the Magic Map include:

1. **Market / lane focused prospecting**: Focus on the markets you can service best
2. **Search by company**: Find prospects you are best suited to win
3. **Filter to your niche**: Filter by equipment, commodities and revenue
4. **Request new companies on-demand**: Lookup any shipper in the US, and we'll research them for you if we haven't already

### Magic Contacts

At Shipper CRM, we call our contacts Magic Contacts because they update themselves automatically. Just tell us which shippers you want, and we'll curate a special list of LinkedIn profiles on-demand, just for you.

<figure><img src="https://2457778745-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fk3Ygrw9nnEv4SqageXBu%2Fuploads%2Fq2o9rb29SVjuETNUxtLG%2FLinkedIn_doc.png?alt=media&#x26;token=72db48cb-546a-4685-b7c5-bc9713b76d5c" alt=""><figcaption></figcaption></figure>

Here's how it works:

1. **Request LinkedIn profiles of logistics employees**: Request any LinkedIn profiles for logistics employees on-demand and get closer to the ultimate decision makers for your prospects
2. **Enrich contacts with validated phones/emails**: Enrich any LinkedIn profiles you've saved with human validated phones and emails
3. **We'll monitor for employment changes**: Get notified when any of your key contacts change jobs

### Conclusion

This guide went over the key product concepts in Shipper CRM - the US Shipper Database, the Magic Map, and Magic Contacts. Together, they form the basis for the best sales tool for freight brokers and carriers. The following sections explain the product in more detail.